Terre d'Hermès, interactive experience 2025
Info
TERRE D'HERMES
For the 2025 Terre d'Hermès campaign, the house entrusted Marguerite Bornhauser with the images of the digital experience devoted to the fragrance's ingredients. Each material was photographed under the microscope until it became a landscape. This play of scale, already at the heart of Back to Dust, evokes the immensity of matter: the fragment seems suspended, like the time it bears witness to.
Production: Publicis EtNous, FMA Le Bureau.
Set design: Chloé Guerbois.