CHANEL N°5 THE FILM & WORLDWIDE PHOTO CAMPAIGN

Chanel gave Marguerite Bornhauser carte blanche to reinterpret the iconic N°5 as part of its 2024-2025 worldwide campaign. The artist works with the transparency of the glass and the colours of the fragrance, up close, until they become luminous matter. The bottle floats, precious glints cross the image, and Margot Robbie's silhouette appears in the background. Close framing, suspended time: the most famous bottle in the world is revealed anew, as if seen for the first time.